Project Overview

Client: The Crown, Playhatch
Industry: Hospitality
Timeline: Ongoing
My Role: Social media manager/ Graphic designer

The Crown required a more refined, restaurant-first tone while still feeling relaxed and welcoming.
I worked across menus, printed materials, and brand touchpoints, balancing clarity, hierarchy, and warmth.

Typography, spacing, and pace were treated as carefully as the food itself.
Every piece needed to sit comfortably in a dining room, not shout for attention.

This project highlights my sensitivity to tone and my print-led design approach.

Design Solution